Apple Wearables: A ring and glasses to maintain market position?

According to insider sources, Apple is internally toying with the idea of ​​offering various wearables in order to maintain its previously strong, but not immobile, market position. Devices in various stages of research include a health and fitness data ring, glasses with cameras, AI and speakers, and AirPods with cameras and AI. The products should not only be helpful in various areas of everyday life, but also cheaper than previous products (Apple Watch, Vision Pro, etc.). This could appeal to new target groups.

Apple is said to be working internally on new wearables: a ring with health and fitness sensors, glasses with cameras, speakers and AI, and AirPods with cameras, sensors and AI. Not only should new target groups be addressed, but the market position should also be maintained.
Apple is said to be working internally on new wearables: a ring with health and fitness sensors, glasses with cameras, speakers and AI, and AirPods with cameras, sensors and AI. Not only should new target groups be addressed, but the market position should also be maintained.

An apple ring to enslave her

Apple could open up new target groups for itself with the various products discussed internally and some of which are already in initial development. But none of this would be a real innovation. The ring, which is intended to collect various bio-data for health and fitness evaluation instead of an Apple Watch, would basically just be a competing product to the Oura Ring from Oura Health Oy or the Galaxy Ring from Samsung. Nevertheless, an Apple Ring could appeal to the target groups of these companies and bind them to the Apple ecosystem. You would need an iPhone to evaluate the data.

And once you have an Apple ring, which requires an iPhone to analyze the data, then the way to your first MacBook is not far. Or to the Apple TV. And so to the HomePod. Of course you need the AirPods when you're on the go - and so on. The ring would also be an additional source of income for those who are already Apple users but don't want to wear an Apple Watch. If there are people who don't want a watch with apps and a call or messenger function, but just a fitness tracker, then the ring would be a cheap way to get a few euros out of it.

Apple glasses with more or less useful features

On the way to real AR glasses that you can wear all day long, Apple will have to jump over many hurdles and make many compromises. The Apple Vision Pro already showed where the path should go, but it was only a first step. And it took several years to be able to do this. But now glasses with cameras, speakers and integrated AI could represent an intermediate step - and at the same time help for people with severely limited vision. Such a device would not be new either, as Amazon Echo Frames and Ray-Ban glasses with meta technology are already available to buy.

In addition to everyday tasks for those who don't like smartphones, such as playing music, taking a photo or explaining which plant or work of art you are currently looking at, there are other application examples. Glasses equipped with cameras, AI and speakers (or a Bluetooth connection to the AirPods) could help people with severely limited vision or complete blindness to perceive their environment. Object recognition could e.g. B. help to get things described in the apartment, on the footpath, at the train station and everywhere else. Character recognition can let the glasses read signs, posters, letters and more. And it would be cheaper than a Vision model.

AirPods with health sensors, cameras and AI functions

It has been rumored for a long time that Apple's AirPods could be equipped with sensors for measuring health data. Since last year, the iPhone manufacturer has actually been working on AirPods under the code name B798, which are equipped with more than just audio hardware for various purposes. Sensors for biodata – similar to the ring described above – could help you keep an eye on your pulse and other biodata even without an Apple Watch. Of course in combination with an iPhone to evaluate the collected information.

So if you don't like rings, don't want an Apple Watch and don't want to carry an iPhone with you while jogging, you would be in the target group here (just wondering where the music for the AirPods will come from). Another target group could be explored if cameras and AI functions were integrated into the AirPods. In this way, the environment could be perceived, evaluated and communicated by the headphones. In addition to recognizing objects, people and writing for users with limited or no vision, sighted users could use the AI ​​AirPods to identify unknown plants, animals, images and so on.

Conclusion: Cheaper wearables with benefits for users and manufacturers

Some of the possible functions of the products currently being discussed internally at Apple and some of which have already been researched can be practical here and there. However, all three products – ring, glasses and AI AirPods – can also be understood as cheap versions of existing offers. They could be brought to market to generate even more sales, attract even more people to the Apple ecosystem, and consolidate the apple company's market position in the short and medium term.

One can also speculate that the ring, the glasses and the AirPods are products that are forgotten or lost more quickly than an iPhone, an iPad or a MacBook. A price below that of the Apple Watch and the Vision Pro would make buying a new one attractive. So there would tend to be double income from forgetful people with sufficiently full wallets. What do you think about that? Feel free to leave a comment on the topic.

Source: Bloomberg

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