In addition to the M3 – Apple is also expected to introduce the M3 Pro and M3 Max

While it is almost 100% certain that both the new M3 chip and an iMac equipped with it will be presented at the Apple event next night, the information about MacBook releases has been a bit vague so far. However, if you take a look back at the M2 releases and their actual schedule, then you could certainly conclude that in addition to the standard version of the M3 SoC, new MacBook Pro models with the M3 Pro and M3 Max will also be presented. You can find out here why this would benefit Apple in the short and long term.

Today at 17:00 p.m. California time or on October 31, 2023, at 1:00 a.m. Central European winter time, Apple will introduce new Mac models with M3 chip. These could also include new MacBook Pro models with M3 Pro and M3 Max. You can find out why here.
Today at 17:00 p.m. California time or on October 31, 2023, at 1:00 a.m. Central European winter time, Apple will introduce new Mac models with M3 chip. These could also include new MacBook Pro models with M3 Pro and M3 Max. You can find out why here.

The ups and downs of the computer market

During the Covid-19 pandemic, demand for computers, both PC and Mac models, increased. The reasons for this were the equipment of home offices, more time for gaming, more work on things like programming, streaming, video editing and similar things. With fewer corona measures or their complete elimination, the demand for computers, tablets and similar technology also fell. However, new innovations can boost sales again. To put it simply, it's ups and downs.

Delayed M2 chip family and catching up with the M3

Meanwhile, Apple has failed to achieve its Apple Silicon goals. The M2 chip family was released late, so e.g. B. the Mac Pro with M2 Ultra could not be presented as part of the two-year switch from Intel to Apple processors. Instead of until the end of 2022, he was only presented in June 2023. Previously, namely in January 2023, the MacBook Pro models equipped with the M2 Pro and M2 Max were presented - somewhat illogically shortly after the Christmas business.

The M3 could bring Apple back to schedule. That's why it may well be that we don't have to wait until the beginning of 2024 until there is a chip update in the MacBook Pros. It is quite possible that Apple will present not (only) a small 1-inch MBP with an M00 chip next night from 13:3 a.m., but also full-sized 14-inch and 16-inch models that come with M3 Pro and M3 Max can be configured. But it's not just the new chip generation itself that is important, but also their new design - more precisely, the 3 nm architecture.

Apple's lead is about 3 nm

While other manufacturers are currently having difficulty getting hold of new 3 nm chips, Apple could deliver on a large scale with a wide range (iMac with M3, MBPs with Pro and Max versions). It would then have to be communicated well how big the jump in performance and the additional electricity savings are. It also needs to be shown how large the increase in transistors is. Because the number of cores in the CPU and GPU units shouldn't change that much. The number of cores, although it seems more tangible, does not have to increase compared to the number of transistors in order to define a better chip.

Rumors about the features of the upcoming M3 chips

If you want to know how the future Apple silicon generations are structured, you have to ask Bloomberg journalist Mark Gurman, who is well connected in Apple matters. Or simply subscribe to his “Power On” newsletter, then you don’t even have to ask, you’ll just be told. The individual chips are said to have been tested internally in the following configurations and could therefore come onto the market in one way or another:

  • M3: 8 CPU cores (4 high-performance and 4 efficiency) and 10 GPU cores
  • M3 Pro: 12 CPU cores (6 high-performance and 6 efficiency) and 18 GPU cores; higher configuration with 14 CPU cores and 20 GPU cores
  • Max M3: 16 CPU cores (12 high-performance and 4 efficiency) and 40 GPU cores; smaller configuration with 32 GPU cores

In addition to the number of cores and the increasing number of transistors on the new Apple silicon SoCs due to the 3 nm architecture, of course also plays a role the shared memory a role. This should also be available in a larger version. With the M1 iMac from 2021, up to 16 GB was possible, with the MBPs from January 2023 it was already up to 96 GB. By the way, you can find out what performance and efficiency cores are all about here: Simply explained – high-efficiency cores vs. high-performance cores in Apple Silicon chips.

Summary: M3 chip family with 3nm architecture on schedule

Apple was behind schedule with the M2 chip family, which is why some releases could only be realized later than planned in 2020. However, the M3 chip family could catch up again and be even more powerful thanks to the 3 nm technology. In this way, Apple can place itself ahead of the competition in the Christmas business and present positive prospects to investors at the earnings call on November 2nd. But also against the PC competition, which is expected to become stronger in the coming years (Details here), you could place a few counterparts. But we won't find out what will actually come onto the market until tonight - Follow the Apple October 2023 keynote live here.

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