Netflix is ​​not interested in an app for the Apple Vision Pro

When announcing the Launch content for the Vision Pro Apple has addressed its own apps and media productions as well as the Disney+ offering. The spatial computer will also be able to be used with apps and streaming channels from Amazon Prime Video, Max, Peacock and ESPN. One of the most important streaming providers, Netflix, deliberately stays out of the offer. Neither is a separate app being developed for visionOS, nor is Netflix's iPad app released for use on the Vision Pro. Netflix doesn't seem to have any interest in virtual reality, augmented reality or spatial computing.

On the Apple Vision Pro you can only watch Netflix via the streaming service's website. There can be various reasons for this - from general disinterest in visionOS to competition with Apple TV+.
On the Apple Vision Pro you can only watch Netflix via the streaming service's website. There can be various reasons for this - from general disinterest in visionOS to competition with Apple TV+.

Watching Netflix on the Vision Pro only works via the website

The Apple Vision Pro comes with Safari as a pre-installed web browser by default. If they really want to watch Netflix, users should go to the streaming provider's website. Netflix points out that this works exactly the same on the Mac. Unlike Windows PCs, no app is offered for Apple computers with macOS.

The Netflix iPhone and iPad app will also not be released for use on the Vision Pro. Netflix also released a VR app for the Meta Quest in 2019, but it hasn't been updated for a long time. After the initial hype at Netflix, the topic of VR headsets no longer seems to interest anyone. Or there are competition concerns behind it.

Netflix and Apple TV+ in an unequal battle for market share

While Apple has a much smaller market share with its own streaming offer TV+, it can boast of top-class productions and various awards. Apple TV+ attracts with films, series and documentaries, all of which are polished to a high gloss - as well as purchased franchises, such as Peanuts.

Netflix could hold back on supporting the Vision Pro so as not to have to support Apple beyond the minimum. While Netflix occasionally produces some well-received films and series, for some time now it has primarily focused on mass, reality and competition shows. Nothing that would win an Oscar, but could maintain market share in the long term.

Source: Bloomberg

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