Apple highlights the "Ceramic Shield" display in new iPhone 12 advertising

Apple has published a new commercial primarily about the "Ceramic Shield" display used in the iPhone 12 series. In the 30 second short video we see a woman who is on the phone and who slips the iPhone out of her hands. After a few attempts to catch it, it finally falls down. It lands with the display first on the ground, which consists of sand or earth. The woman picks up the device, sees that the display is undamaged, and continues on the phone. On top of that there are text overlays like “Relax, it's iPhone.”.

The new Apple commercial with the title Fumble is about the Ceramic Shield in the versions of the iPhone 12 from 2020. One detail is particularly striking ...

The new Apple commercial with the title Fumble is about the Ceramic Shield in the versions of the iPhone 12 from 2020. One detail is particularly striking ...

Advertisement for the "Ceramic Shield" display in the Apple iPhone 12

It is probably intentional that the surface on which the Apple lands with the screen first was not a concrete, asphalt or stone surface. Because with this Apple would make the promise that the iPhone in its 2020 versions will also withstand the impact on very hard, unyielding material. A compromise was found with the more flexible bottom to show that the iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max and iPhone 12 mini are reasonably stable - if not indestructible.

Cases for the iPhone 12 models

If you want to protect your new iPhone against bumps, scratches and falling, you can get a wide variety of covers, cases and bags from a wide variety of manufacturers. Here in the blog we already put together a few interesting offers last year. Among other things in this guide: The best iPhone 12 cases and iPhone 12 Pro cases (6,1 inch). Of course there are also covers for the other sizes: The best iPhone 12 Pro Max sleeves - cases for the 6,7-inch smartphone and also The best iPhone 12 mini sleeves - cases for the 5,4 inch Apple smartphone.

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