Are you looking for newsletter software from Germany that enables you to address your readers or customers within the EU GDPR-compliant email marketing? Then CleverReach could be something for you. CleverReach is free of charge in the standard offer for up to 250 recipients and up to 1.000 emails per month. If you want to provide more people with the latest news or if you want to do this more often, the corresponding offer is of course subject to a charge. In the following I have summarized the exact features, packages and prices you can expect for creating and sending newsletters.
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Unlike the well-known newsletter provider MailChimp, whose operator and server are in the USA, the company behind the CleverReach offer is located in Germany, more precisely in Rastede, Lower Saxony. From there, you have the opportunity to contact your blog readers and shop customers as well as other followers via email newsletter - in compliance with the General Data Protection Regulation of the European Union, EU-GDPR for short or simply GDPR. A good addition / alternative to social media marketing on Facebook, Twitter, XING, LinkedIn, Instagram and Co. Details about the offer can be found in this guide or simply on the Website of the provider.
Data protection - GDPR-compliant email marketing
Non-European companies are also obliged to act in accordance with the General Data Protection Regulation when handling personal data of EU citizens. However, many blog and shop operators, companies and companies, producers and service providers are currently looking for local alternatives to MailChimp and Co. Because if a newsletter software or an online offer for e-mail marketing comes from the EU, especially from Germany then you can be sure that applicable laws will be complied with.
At CleverReach there is not only a hint for all interested parties that you do not have to ask for their consent from subscribers already in the database, but also a GDPR checklist. Points such as email marketing software, address database, newsletter registration and newsletter cancellation are considered. Of course, not completely without self-interest - CleverReach is shown in the checklist as a legally compliant all-round provider.
With CleverReach you can not only create and send newsletters in order to address customers and readers individually and target-group-specifically. In the following I have summarized which features and options you can expect at which prices with the CleverReach newsletter service for email marketing. You can of course find details and further information on the Provider website.
Subscription packages
In addition to the free CleverReach model, with which you can send a total of 1.000 e-mails per month to up to 250 different recipients, there are also tariffs and packages for occasional senders and frequent senders. On the linked page you can have a look at the individual offers and have the prices displayed according to your requirements. The price examples can be filtered according to the number of recipients and the number of e-mails.
| Free | Occasional senders | Frequent mailers | |
| Contains ... | Sending to up to 250 recipients and 1.000 emails per month | Free support, unlimited number of recipients | Free support, number of recipients selected by the customer, automatic email marketing (THEA) |
| Benefits | No costs, no setup fee, no contract | No setup fee, can be changed monthly and canceled | No setup fee, can be changed monthly and canceled |
| Payment by ... | - | VISA, MasterCard, PayPal, invoice, SEPA direct debit and more | |
Prices
Below are a few examples of the individual tariffs and their costs. In order not to make this article too extensive, I have only taken up a few sizes and numerical examples. As already mentioned, you can find all details and booking examples at the provider CleverReach itself - settings are possible there in many intermediate steps. The following costs are to be understood for monthly payments.
| Emails per month / recipient | Occasional mailer package | Frequent mailing package |
| 1.000 / 1.000 | 25,95 EUR | 39,95 EUR |
| 10.000 / 10.000 | 109,00 EUR | 119,95 EUR |
| 100.000 /> 75.000 or unlimited | 1.210,95 EUR | 514,95 EUR |
| 5 million / unlimited | 7.655,95 EUR | request individually |
More offers
In addition to the simple creation and sending of newsletters, the German GDPR-compliant provider for email marketing CleverReach also offers other features. There are corresponding options for creating newsletters, managing recipients, sending newsletters, viewing reports and tracking and using fully automated solutions. Tests for spam, quality and whitelisting are also included.
Here is a small selection of the additional features:
- Newsletter editor with various templates; also responsive and event-related
- Integrated tools for image and photo editing
- Dynamic content and RSS feed possible
- Import function for mailing lists
- Segmentation of recipient lists
- Registration forms and automatic deregistration management
- Personalized newsletters
- Sending emails with attachments
- Google Analytics can be integrated
- Overview of the subscription and unsubscription rates
- Overview of the opening and click rates
- Autoresponders and follow-ups
- SSL encryption
- And much more
Video guides, tutorials and more
Tips, tricks, instructions and tutorials as YouTube videos in German and English are available from the provider itself on the corresponding website Youtube channel. Although the audio track is sometimes not that good, but equipped with useful information, the individual video instructions and news provide useful information from the broad field of e-mail marketing and the CleverReach company. Here is an example on the subject of the Starter Guide:
Summary
The newsletter software or the mailing service provider CleverReach is a GDPR-compliant, German provider for efficient and targeted email marketing. In addition to creating and sending the latest information or offers, the individual emails can be adapted and designed, the click rates tracked and many other features can be used. Up to a certain size, the service is even free - as with Newsletter2Go and similar providers. If you are interested in using CleverReach, you will benefit not only from the monthly cancellable offers, but also from a lot of information material in text and video form. Take a look and leave your opinion as a comment!
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After graduating from high school, Johannes completed an apprenticeship as a business assistant specializing in foreign languages. But then he decided to research and write, which resulted in his independence. For several years he has been working for Sir Apfelot, among others. His articles include product introductions, news, manuals, video games, consoles, and more. He follows Apple keynotes live via stream.
