Disable personalized advertising on Apple devices

On the iPhone, iPad, iPod touch and Mac can be in Apple's own Apps ads popping up here and there. Recently, this type of in-app advertising was made possible in the App Store, where developers can now place their offers visible to many more people. But advertising can also appear in other apps such as stocks or Apple News. Whether this should be personal or whether as little data as possible should contribute to the display of advertising, you can set that yourself. In this guide, I'll show you how to turn off personalized ads using iPhone and Mac settings.

Apple wants to generate more revenue from ads in the App Store and other apps. I'll show you here on iPhone and Mac how you can deactivate personalized advertising.
Apple wants to generate more revenue from ads in the App Store and other apps. I'll show you here on iPhone and Mac how you can deactivate personalized advertising.

Disable personalized advertising on iPhone, iPod touch and iPad

Opting out of personalized advertising works the same way on Apple smartphones, media players and tablets. In just a few steps, you can choose to make the ads in Apple's apps less personal to you. By the way, this does not change the amount of advertising, only the content. And this is how you proceed when you act on the iPhone, iPod touch or iPad:

  1. Opens the Settings on the corresponding device
  2. Choose the point in it Privacy from
  3. Now type in this submenu Apple advertising an
  4. Scroll to the Personalized Ads slider (green = enabled; gray = disabled)
  5. Slide the slider to the left so it's grayed out to disable the feature
<img class="size-large wp-image-46731" src="https://www.sir-apfelot.de/wp-content/uploads/2022/11/iphone-personalisierte-werbung-app-store-1024×738.jpg" alt="So könnt ihr die auf euren Daten basierenden Werbeanzeigen ausschalten. Screenshots am iPhone 12 Pro unter iOS 16.1.1.” width=”1024″ height=”738″ /> Here's how to turn off ads based on your data. Screenshots on iPhone 12 Pro below iOS 16.1.1 created.

Disable personalized ads on Mac

On the Apple computer, you can also agree to the advertisements tailored to you or object to them. The way to the corresponding option also leads you via the settings, which are called system settings under macOS. until macOS Monterey an intermediate step is necessary, which ab macOS is coming omitted. In order to switch off the personal advertising of apps and other things on the mac, proceed as follows:

  1. Open that Mac menu above the Apple logo 
  2. Click in the drop-down menu System settings ...
  3. Now select the point there Privacy from
  4. (up to macOS 12 Monterey: Select the "Privacy" tab)
  5. Click on Apple advertising and then remove the tick (up to macOS 12 Monterey) or deactivate the slider (from macOS 13 Ventura) for "Personalized advertising"
You can also keep the ads more general on the Mac. This is what the corresponding settings look like under macOS Ventura.
You can also keep the ads more general on the Mac. This is what the corresponding settings look like under macOS Ventura.
And this is how it looks up to macOS Monterey. Source: Apple.com
And this is how it looks up to macOS Monterey. Source: Apple.com

More info: Apple Support

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In the Sir Apfelot Blog you will find advice, instructions and reviews on Apple products such as the iPhone, iPad, Apple Watch, AirPods, iMac, Mac Pro, Mac Mini and Mac Studio.