Netflix has been using measures against so-called “account sharing” for a while now. This is intended to limit the use of a Netflix account to one household and its devices. This not only prohibits the sharing of login details for using the same account in other households, but also actively makes it more difficult. As a result of these measures, Netflix a growth in user numbers. Disney+ is now also aiming for this. The Disney streaming service announced in August that it would take action against shared accounts from the beginning of 2024. At least in Canada, the deadline is November 1, 2023.
Chapter in this post:
Disney+ in Canada: From November, those interested should use their own accounts
According to some media reports, an email is currently being received by Canadian Disney+ users. This email not only advertises the start of the ad-financed subscription, but also discusses the new terms and conditions. This fits together well, as households cut off from Disney+ by the new terms and conditions get a cheap start to their own subscription thanks to the advertising-financed offer.
The whole thing is not a friendly tip, but is clearly directed against sharing logins. It is shown that Disney+ is taking measures to investigate account usage and possible distribution. If account sharing is detected, restrictions or direct deletion of the account may occur.
Users are also responsible for keeping an eye on their account usage. So a friendly reminder to other households to please stop using the Disney+ account is probably not enough. This must now be banned among friends and acquaintances and, at best, actively prevented with new access data to be on the safe side.
New clauses that will probably also apply in Europe in the future
According to individual sources, the current email to Disney+ users or the Disney+ terms and conditions in Canada states:
Unless otherwise permitted by your Service Tier, you may not share your subscription outside of your household. “Household” means the collection of devices associated with your primary personal residence that are used by the individuals who reside therein. Additional usage rules may apply for certain Service Tiers.
We may, in our sole discretion, analyze the use of your account to determine compliance with this Agreement. If we determine that you have violated this Agreement, we may limit or terminate access to the Service and/or take any other steps as permitted by this Agreement (including those set forth in Section 6 of this Agreement).
You will be responsible for any use of your account by your household, including compliance with this section.
Or (freely) translated into German:
Unless your subscription permits otherwise, you may not share your subscription outside of your household. The term “household” refers to the collection of devices that belong to your personal primary residence and are used by the people living there. Additional usage rules may apply to certain subscriptions.
We may, in our sole discretion, analyze the use of your account to determine compliance with this Agreement. If we determine that you have violated this Agreement, we may restrict or terminate access to the Service and/or take any other actions permitted by this Agreement (including the actions set forth in Section 6 of this Agreement).
You are responsible for all use of your account by your household, including compliance with this section.
Wording indicates partial options with an additional charge
Netflix now offers the option of letting other households use your own subscription for an additional charge. This option is currently missing from Disney+. However, the statements quoted above lead to the assumption that Disney+ will take its cue from Netflix and also offer such an option itself. It remains to be seen whether this will be the case this year or whether this subscription addition will only be offered after further global restrictions on account sharing.
[On vacation] After graduating from high school, Johannes completed training as a business assistant specializing in foreign languages. But then he decided to research and write, which led to his independence. He has been working for Sir Apfelot, among others, for several years now. His articles include product introductions, news, instructions, video games, consoles and much more. He follows Apple keynotes live via stream.