All podcasters who use Apple Podcasts as a distribution channel will be able to view comprehensive statistics on their number of views starting next month. This can be done through the Apple Podcasts Connect website, which you via this link finds. Other innovations for podcast creators include the ability to submit episodes in MP3 format and to design their own subscription banners with individual messages. In addition, members of the Apple Podcasters Program are now given a hand if they want to offer their podcast as a subscription. There are guides and guides for every step along the way.
Abbreviation: Official message from Apple with all information and links
Chapter in this post:
Apple Podcasts: View metrics for your own podcast
From April 2022, there will be new ways for all podcasters who use the Apple distribution channel for their audio works to track the performance of their own podcast and individual episodes. The usable dashboard, which can be accessed via Apple Podcasts Connect, provides an overview of the number of followers, listener numbers, plays, the countries and regions in which the podcast is heard, and more. Individual tabs show the general overview, trends to be derived, the episode overview and values of the podcast performance.
From the Analytics tab, creators will be able to view followers per show and easily measure followers across shows. Once selecting a show, they can quickly view the number of New Followers netted over the last week, month, 60 days, and all time. They can also see Time Listened as a recent of those following and not following the show. By navigating to the Trends menu, creators can view a graph of followers over time and the number of followers gained or lost on a specific day or during a specified range.
In the announcement linked above about the innovations for podcasters who publish podcasts via Apple, there is also a note that in addition to WAV (.wav format) and FLAC (.flac format) now also accepts MP3 (.mp3 format) as audio file format. A link to the requirements for the individual formats and files to be submitted is provided to help. If you look at these, you will learn that MP3 files are accepted with both mono and stereo settings. The files should have a minimum of 44,1 kHz and 32 kbit/s (mono) or 64 kbit/s (stereo). 48 kHz and 96 to 256 kbit/s are better. Details with this link.
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Furthermore, it is announced that podcasters can now customize their subscription banners. Advertising messages can be used for your own channels and shows. According to Apple, e.g. B. Distinguish offers that are Early Access subscriptions or Archive subscriptions. Here, too, there is a "Best Practices" guide, which, however, relates less to the visual design and more to the content. This should allow the creative people behind the shows and episodes to advertise them in the best possible way. You can take a look at this guide with this link throw. Whether the individual tips are helpful for your own marketing depends on the content created and the target group.
Subscriptions to Apple Podcasts: Podcasters are guided
In spring 2021, subscriptions to Apple Podcasts were introduced. This allows content creators worldwide to create subscriptions in order to offer paying listeners exclusive content. "However, starting a new business is no easy feat, especially for new and independent creatives", it says freely translated in the document linked above. That's why the "Apple Podcasters Program" now has new instructions, help and the opportunity to ask Apple experts about the topic. Some questions are already answered in existing support documents. Here three examples:
- How to create a podcast channel? Click here
- How do I set up a subscription for a show? Click here
- What are the subscription best practices? Click here
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After graduating from high school, Johannes completed an apprenticeship as a business assistant specializing in foreign languages. But then he decided to research and write, which resulted in his independence. For several years he has been working for Sir Apfelot, among others. His articles include product introductions, news, manuals, video games, consoles, and more. He follows Apple keynotes live via stream.
