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The company GfK, which is advertised as “Growth from Knowledge”, offers consumers the opportunity to help shape what is on offer in supermarkets with their help. For this purpose, your own purchases are registered via an app or the so-called GfK scanner, the quantity and price are added, and consumer behavior is used as a measured value for the success of products. Of course, the whole thing should also be worthwhile, which is why there is a points system that is linked to the issue of rewards. Depending on the number of points, you can choose from various rewards from the areas of household, technology, leisure, family and vouchers. You can also donate your points.
Market research generally ensures that certain products, offers and services come onto the market and others do not. It can be carried out in the form of surveys, test runs, experiments and surveys. The GfK offer takes a different path. With an app, a scanner or an online list, consumers register their own purchases and thus measure their popularity. For every entry - i.e. for every purchase submitted - there are points. These can be collected and eventually exchanged for rewards. There are small, low-priced bonuses as well as Apple iPads, Canon cameras and other high-priced items.
On the linked page from GfK, you will find a video along with a few points that explain the offer in more detail. Scanning purchases is intended to help understand purchase decisions and identify tomorrow's products. There are no costs for participants, but a point and bonus system in return. Data protection is not neglected, so that no third party can view the data without anonymization. At the end, the cooperation is rewarded with a self-selected bonus. You can see which ones are available to choose from before registering with GfK on the website linked above - in the area of technology, everything from charging cables to TVs to Apple iPhones is included.
Jens has been running the blog since 2012. He appears as Sir Apfelot for his readers and helps them with problems of a technical nature. In his free time he drives electric unicycles, takes photos (preferably with his iPhone, of course), climbs around in the Hessian mountains or hikes with the family. His articles deal with Apple products, news from the world of drones or solutions for current bugs.