Chapter in this post:
If you want to advertise your company, blog, shop or something else online, there is hardly any way around Google Ads. But how do you set up the account correctly? How should the advertising campaign be planned? And what else do you need to consider? Dagmar Gerigk and Guido Pelzer show this in “Google Ads: The Comprehensive Handbook”. The current issue was published by Rheinwerk Computing in August 2020; Thanks to Prime Shipping, the work, which is over 850 pages long, is quickly at home or in the office.
The ratings and customer reviews on the Amazon product page speak for themselves. Not only are 79% 5-star and 11% 4-star ratings. It is also shown that the compendium for the use of Google Ads can be used as a manual for beginners and advanced users alike. The basics are shown as well as everything that is needed for a successful Google Ads campaign. In addition, terms such as search engine marketing (SEM) are explained. So if, in addition to the good search result placement (thanks to the SEO checklist) also want to advertise the best, take a look;)
In total there are 850 large chapters on the 19-page manual published by Rheinwerk-Verlag. These are in turn divided into sub-topics. In addition, a conclusion is drawn at the end of each large section and a checklist is offered. So you can keep track of things and look up individual things without having to read dozens of pages again. The subdivision of the following chapters from "Google Ads: The Comprehensive Manual" can be found if you take a free digital look at the book on the Amazon page linked above.
Here are the higher-level chapters from the Google Ads manual:
Sounds promising, doesn't it? : D
After graduating from high school, Johannes completed an apprenticeship as a business assistant specializing in foreign languages. But then he decided to research and write, which resulted in his independence. For several years he has been working for Sir Apfelot, among others. His articles include product introductions, news, manuals, video games, consoles, and more. He follows Apple keynotes live via stream.
The page contains affiliate links / images: Amazon.de