Google Ads Guide to Successful Online Advertising

If you want to advertise your company, blog, shop or something else online, there is hardly any way around Google Ads. But how do you set up the account correctly? How should the advertising campaign be planned? And what else do you need to consider? Dagmar Gerigk and Guido Pelzer show this in “Google Ads: The Comprehensive Handbook”. The current issue was published by Rheinwerk Computing in August 2020; Thanks to Prime Shipping, the work, which is over 850 pages long, is quickly at home or in the office.

TL; DR: You can go directly to the product page here

The current Google Ads manual from Rheinwerk-Verlag shows everything you need for successful Google advertising in 19 chapters and on over 850 pages. Completely in German!

The current Google Ads manual from Rheinwerk-Verlag shows everything you need for successful Google advertising in 19 chapters and on over 850 pages. Completely in German!

Plan and run advertising with Google Ads

The ratings and customer reviews on the Amazon product page speak for themselves. Not only are 79% 5-star and 11% 4-star ratings. It is also shown that the compendium for the use of Google Ads can be used as a manual for beginners and advanced users alike. The basics are shown as well as everything that is needed for a successful Google Ads campaign. In addition, terms such as search engine marketing (SEM) are explained. So if, in addition to the good search result placement (thanks to the SEO checklist) also want to advertise the best, take a look;)

Read more:

19 Chapters for Success with Google Ads

In total there are 850 large chapters on the 19-page manual published by Rheinwerk-Verlag. These are in turn divided into sub-topics. In addition, a conclusion is drawn at the end of each large section and a checklist is offered. So you can keep track of things and look up individual things without having to read dozens of pages again. The subdivision of the following chapters from "Google Ads: The Comprehensive Manual" can be found if you take a free digital look at the book on the Amazon page linked above.

Here are the higher-level chapters from the Google Ads manual:

  1. Search Engine Marketing (SEM) and Google
  2. Google Ads - the preparation
  3. Keywords
  4. Your first Google Ads campaign
  5. Display Network Campaigns
  6. Navigation in the Google Ads account
  7. Google Ads goes mobile
  8. Special Google Ads advertising strategies
  9. Google Ads Tools
  10. Reporting and conversion tracking
  11. Google Analytics
  12. Optimize Google Ads
  13. Edit and analyze
  14. The Google Ads manager account
  15. The biggest google ads mistakes
  16. Important questions and answers about Google Ads
  17. The future of Google Ads - what's next?
  18. What's what? Buttons, icons and more in the Google Ads account
  19. Optimization tips for Google Ads campaigns

Sounds promising, doesn't it? : D

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The page contains affiliate links / images: Amazon.de

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