SEO from 2021: Google wants to include page experience

As Google announced last week, the page experience will be a stronger factor in determining whether a website ranks well or poorly in search engine results from 2021 onwards. So if you do search engine optimization (SEO) on your own website, blog or shop, you should keep this in mind. In this little guide you will find out what exactly is important and when you should sit down at the backend of your website at the latest.

Google search results: page experience will soon play a bigger role

In einem Post of the webmaster's blog, Google noted that users prefer those websites that offer a very good page experience. This means that the websites shouldn't have oversized pop-ups, contain phishing or other malicious code, and they should be optimized for display on mobile devices. Basically, these are all obvious factors that contribute to user satisfaction. Some of them are already included in the Google ranking, but not yet fully. The "Web Vitals" can also be used to determine whether a website is fit for the upcoming algorithm. These are key figures that Google posted on the Chromium blog at the beginning of May 2020 vorgestellt hat.

The Google Web Vitals are key figures of a website and their responsiveness. Image source: Chromium Blog

The Google Web Vitals are key figures of a website and their responsiveness. Image source: Chromium Blog

Factors and questions for SEO from 2021

Because of the coronavirus pandemic, the new web vitals key figures and the page experience should only be included in the ranking of websites on Google next year. At least six months before the introduction of the new factors, Google will notify you again. Until then, you can answer the following questions for your blog, company website or shop that you run:

  • Does my site have an SSL certificate and can it be accessed via HTTPS?
  • How long does my page take to load and can I optimize the loading time?
  • Is the main content clearly visible or is it covered by pop-ups (cookies, newsletters, etc.)?
  • Is my website optimized for mobile devices and will it display well on smartphones?
  • Is there any malicious code or even the danger of Phishing on my website?
Factors for the page experience that Google wants to include (more) in its search results algorithm in 2021. Image source: Webmasters Blog

Factors for the page experience that Google wants to include (more) in its search results algorithm in 2021. Image source: Webmasters Blog

Check and improve the ranking of the website

If you want to see how your website is doing in terms of mobile device compatibility and whether the code is clean enough, you can do that for free. For example, Google provides this page for the free test: search.google.com/test/mobile-friendly. If you don't really know about SEO or don't know what to do with the questions listed above, just contact me. Because in addition to running this blog, I am also full-time as an SEO service provider on the go. I am familiar with page structure, keywords, WDF * IDF, loading times, internal links and backlinks from external sites. Just get in touch if you need help;)

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