Instructions: Register your own podcast with Apple Podcasts

Register the podcast with Apple

Some things are not complicated in and of themselves once you know what and, above all, where to do it. That's how I felt with a customer's podcast project. She wanted to regularly produce audio snippets for her potential customers and has so far distributed this via a Telegram channel. Since I am passionate about listening to podcasts myself, I gave her the idea of ​​offering the audio files as podcast episodes.

I quickly got the customer's approval, but to be honest, I had no idea how to set up a podcast for her. Since I have now gone through the whole procedure, I wanted to "pour" my knowledge into an article so that other people can also benefit from the instructions.

If you'd like to register your own podcast in the Apple Podcast Directory, this is the right guide.

If you'd like to register your own podcast in the Apple Podcast Directory, this is the right guide.

Find a podcast host

The first step is certainly to find a place where you can store the audio files of your podcast. You can do that yourself with WordPress and various plugins, but I wanted to make the job easy for myself and use a podcast hosting service - preferably a free service, as the customer had no idea whether or not podcasting was something for her that generates new inquiries in the first place.

Note: Apple itself does not offer podcast hosting, so you can only import your podcast into Apple Podcasts using an RSS feed. You have to use a postcast hoster (or your own solution, for example with the Podlove Podcast Publisher)

There are podcast hosts a dime a dozen, but I chose Anchor.fm. This is a service that is relatively easy to set up and even allows you to record a podcast through its own app. Anchor.fm was recently taken over by Spotify, which means that the podcast is also available directly in Spotify.

Create a profile in Anchor.fm.

The first step is to create a profile in Anchor.fm. There you enter the podcast name and a description and upload a square cover image. Here is the first tip: Create the cover in 3000 x 3000 pixels, because even if Anchor is satisfied with less, you will need the high resolution later when you register with Apple Podcasts.

It is also important that you select at least one category that fits your podcast thematically.

This is what my customer's profile looks like at Anchor.fm - in addition to a podcast title and a description, all you need is a square cover.

This is what my customer's profile looks like at Anchor.fm - in addition to a podcast title and description, all you need is a square cover and a few category and contact details.

The design options at Anchor.fm are unfortunately somewhat limited, as you can only define one background color. The font color, on the other hand, always remains white, so that you are set to darker background colors. The My client's podcaster profile Nevertheless, it could be designed quite nicely.

Anchor profile by Gabriele Sherina - halfway appealing despite minimal design options.

Anchor profile by Gabriele Sherina - halfway appealing despite minimal design options.

Upload the first episode to Anchor.fm.

Before you can register your podcast with other services such as Apple Podcasts, you must have uploaded at least one episode or episode to Anchor.

When uploading the first episode, you enter a title and a short description for this episode. Unfortunately, Anchor does not allow links, so you can include a reference to your own website, but this is not displayed as a clickable link.

Create and verify Apple ID

Your podcast is now available at Anchor.fm and can therefore also be found in the Shopify directory. That's great, but it's only really great when you can find Apple Podcasts, because that's simply the largest podcast directory and therefore offers the greatest potential for reaching new listeners.

To be able to do anything at Apple at all, you need a free Apple ID. This is done via this website:

https://appleid.apple.com/

Once that's done, you have to verify the new Apple ID. To do this, log into the iTunes Store on your iPhone, iPad or Mac.

With Apple Podcast Connect, the information about a podcast is divided into "channel" and "broadcast".

With Apple Podcast Connect, the information about a podcast is divided into "Channel" and "Show".

Log in to Apple Podcast Connect

You can now log into Apple Podcast Connect with the verified Apple ID:

https://podcastsconnect.apple.com/

If you want to create a new podcast here, you come across two terms: Apple divides it into "channel" and "broadcast". In this case, the channel is you, so to speak, and the show is your podcast.

So you now create your channel. But be careful! Apple has here exact specifications for the graphics. If you don't adhere to these, the podcast will later be deactivated until the problems have been resolved. For me, the podcast was removed from the directory after a day because the channel logo was not a transparent PNG, but just a "normal" PNG.

The RSS feed of your own podcast at Anchor.fm is important in order to register the podcast with other portals.

The RSS feed of your own podcast at Anchor.fm is important in order to register the podcast with other portals.

Once the channel has been created, you can click on the plus below the channel for broadcasts and insert your data for the actual podcast here. In addition to the title, description and cover image, you will also be asked for the Anchor.fm RSS URL, which you can find via "Settings" (top right) and "Distribution" (alternatively click here).

With this RSS URL, Apple Podcast Connect then constantly receives the current list of the episodes of your podcast and ultimately you only have to maintain the data on Anchor.fm and the display in Apple Podcasts remains up to date.

Further distribution through other services

To make your podcast known, it is helpful to subscribe to as many podcast directories as possible. Anchor.fm already offers a corresponding list via "Distribution".

As a rule, you create a free user account in each of these portals and can then submit your own podcast via the above-mentioned RSS feed.

exceptions: With Overcast you will be automatically listed if you are in the Apple Podcast Directory. You automatically appear in Spotify when you use Anchor.fm.

If you have problems registering your podcast, please use the comment function. I like to try to help you out when I can.

Ultrasound, Studio Link, Mixlr: produce podcasts, broadcast live and integrate chat

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