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Some things are not complicated in and of themselves once you know what and, above all, where to do it. That's how I felt with a customer's podcast project. She wanted to regularly produce audio snippets for her potential customers and has so far distributed this via a Telegram channel. Since I am passionate about listening to podcasts myself, I gave her the idea of offering the audio files as podcast episodes.
I quickly got the customer's approval, but to be honest, I had no idea how to set up a podcast for her. Since I have now gone through the whole procedure, I wanted to "pour" my knowledge into an article so that other people can also benefit from the instructions.
The first step is certainly to find a place where you can store the audio files of your podcast. You can do that yourself with WordPress and various plugins, but I wanted to make the job easy for myself and use a podcast hosting service - preferably a free service, as the customer had no idea whether or not podcasting was something for her that generates new inquiries in the first place.
Note: Apple itself does not offer podcast hosting, so you can only import your podcast into Apple Podcasts using an RSS feed. You have to use a postcast hoster (or your own solution, for example with the Podlove Podcast Publisher)
There are podcast hosts a dime a dozen, but I chose Anchor.fm. This is a service that is relatively easy to set up and even allows you to record a podcast through its own app. Anchor.fm was recently taken over by Spotify, which means that the podcast is also available directly in Spotify.
The first step is to create a profile in Anchor.fm. There you enter the podcast name and a description and upload a square cover image. Here is the first tip: Create the cover in 3000 x 3000 pixels, because even if Anchor is satisfied with less, you will need the high resolution later when you register with Apple Podcasts.
It is also important that you select at least one category that fits your podcast thematically.
The design options at Anchor.fm are unfortunately somewhat limited, as you can only define one background color. The font color, on the other hand, always remains white, so that you are set to darker background colors. The My client's podcaster profile Nevertheless, it could be designed quite nicely.
Before you can register your podcast with other services such as Apple Podcasts, you must have uploaded at least one episode or episode to Anchor.
When uploading the first episode, you enter a title and a short description for this episode. Unfortunately, Anchor does not allow links, so you can include a reference to your own website, but this is not displayed as a clickable link.
Your podcast is now available at Anchor.fm and can therefore also be found in the Shopify directory. That's great, but it's only really great when you can find Apple Podcasts, because that's simply the largest podcast directory and therefore offers the greatest potential for reaching new listeners.
To be able to do anything at Apple at all, you need a free Apple ID. This is done via this website:
Once that's done, you have to verify the new Apple ID. To do this, log into the iTunes Store on your iPhone, iPad or Mac.
You can now log into Apple Podcast Connect with the verified Apple ID:
If you want to create a new podcast here, you come across two terms: Apple divides it into "channel" and "broadcast". In this case, the channel is you, so to speak, and the show is your podcast.
So you now create your channel. But be careful! Apple has here exact specifications for the graphics. If you don't adhere to these, the podcast will later be deactivated until the problems have been resolved. For me, the podcast was removed from the directory after a day because the channel logo was not a transparent PNG, but just a "normal" PNG.
Once the channel has been created, you can click on the plus below the channel for broadcasts and insert your data for the actual podcast here. In addition to the title, description and cover image, you will also be asked for the Anchor.fm RSS URL, which you can find via "Settings" (top right) and "Distribution" (alternatively click here).
With this RSS URL, Apple Podcast Connect then constantly receives the current list of the episodes of your podcast and ultimately you only have to maintain the data on Anchor.fm and the display in Apple Podcasts remains up to date.
To make your podcast known, it is helpful to subscribe to as many podcast directories as possible. Anchor.fm already offers a corresponding list via "Distribution".
As a rule, you create a free user account in each of these portals and can then submit your own podcast via the above-mentioned RSS feed.
exceptions: With Overcast you will be automatically listed if you are in the Apple Podcast Directory. You automatically appear in Spotify when you use Anchor.fm.
If you have problems registering your podcast, please use the comment function. I like to try to help you out when I can.
Jens has been running the blog since 2012. He appears as Sir Apfelot for his readers and helps them with problems of a technical nature. In his free time he drives electric unicycles, takes photos (preferably with his iPhone, of course), climbs around in the Hessian mountains or hikes with the family. His articles deal with Apple products, news from the world of drones or solutions for current bugs.