Interesting facts about the Apple App Store - only the positive ones, of course ...

Apple delivers numbers to the App Store

Apple is currently under some pressure to justify its 30 percent "fees" that they charge app developers when they sell something through the App Store. Don't get me wrong: I think the 30 percent is perfectly fine and I don't see any reason why one has to argue here why 30 percent is justified and not 10 or 20 percent. Why? Because everyone can set their own prices. Nor would I be hostile to a Porsche dealer just because I think their prices are far removed from the manufacturing costs. I don't have to buy a Porsche and can get a car that, in my opinion, has a better price-performance ratio.

I'm a fan of the App Store model and even if I could, I wouldn't install apps from other sources on my iPhone. The risk of letting malware on my smartphone here would be too great for me.

I'm a fan of the App Store model and even if I could, I wouldn't install apps from other sources on my iPhone. The risk of letting malware on my smartphone here would be too great for me.

There is no way around the App Store

However, I find the criticism that you cannot sideload apps to the iPhone or iPad, as is feasible with Android smartphones, more justified. This means that there is simply no viable way around the App Store for developers and they are practically forced to submit to the App Store rules if they want to market an app for an iOS or iPadOS device.

Only positive statistics ...

The critical voices about the App Store have now definitely moved Apple to put two pages online for the English-speaking area, which should make it clear which advantages the App Store offers Developer and for the End customers hat.

The App Store is a safe and trusted place for customers to discover apps and a great opportunity for developers to offer apps and services for iPhone, iPad, Mac, Apple TV and Apple Watch in 175 regions. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business.

Without question, impressive numbers are mentioned here, which I would like to list briefly later, but of course only "good" numbers. That means, for example, you cannot find the number of companies that have gone bankrupt because, after years, Apple suddenly said that the company's apps would no longer fit in the App Store. And you don't see the money that parents had to shell out because the kids accidentally bought a Smurfette with their iPhone. There are also no figures on how many subscription models are still running, although it is obvious to everyone that coloring apps with prices of 100 euros for monthly subscriptions cannot really be serious.

The automatic check for malware is one of the main arguments in favor of the App Store for me.

The automatic check for malware is one of the main arguments in favor of the App Store for me.

Now finally the numbers!

It shouldn't be a criticism of Apple that there are no negative statistics here. No company could afford to publish something like this ... other places are necessary for this. So here are the numbers that were ultimately what I was looking for when I started this post:

  • curated app collections with nearly 20.000 posts
  • over 1,8 million apps available worldwide
  • 175 stores in over 40 languages
  • over 150 expert editors worldwide
  • 100% of the apps are checked for known malware
  • Over 10.000 apps use technologies such as HealthKit, CareKit and ResearchKit, which were developed to protect patient privacy
  • 150.000+ rejected apps that violated privacy policy
  • over 500 experts around the world review over 100.000 apps every week
  • Over 1 million apps have been disapproved of offensive, harmful, unsafe, or illegal content
  • Moderators worldwide check the App Store Charts for quality on a daily basis
  • In 2020 over 60 million reviews classified as spam were removed
  • Over 2 million apps were removed because they were no longer updated or no longer ran with the latest OS versions
  • Over 900.000 apps use secure payment options such as Apple Pay and StoreKit
  • Over 4 billion apps are delivered daily from data centers that run on 100 renewable energies
  • Over 180 regional payment methods and 45 currencies are supported
  • 92% of the iPhones released in recent years run on iOS 13
  • With the App Store you can reach over 1,5 billion Apple devices
  • there are over 250.000 APIs for any hardware and software solutions
  • the Apple Developer Program has over 28 million users in 227 regions
  • Apple provides over 160.000 technical documentation and sample code to aid in app development
  • almost 90% of all apps are checked within 24 hours
  • Over 500 million users visit the App Store every week
  • Apple has paid out over $ 2008 billion to developers since 155
  • 85% of the apps are free and their developers pay nothing to Apple
  • over 50% of the downloads come from outside the developer's region
  • Every month billions of anonymized data points are analyzed and give developers important insights for their business
  • In 2020, 250 million user reviews were removed for non-compliance with integrity standards
  • Over 50 billion views, including apps promoted through email, paid advertising, or social media
  • Over 130.00 apps were presented as special apps on the Apple App Store and channels
  • A study found that the App Store generated over $ 2019 billion in sales worldwide in 519
  • the App Store ecosystem has over 2,1 million jobs across all 50 states in the United States

I'll leave it at that and just let the numbers work on you. Leave me a comment if you have any experience with the App Store or want to share your opinion on Apple's 30/70 deal.

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4 comments

  1. Salix says:

    Was that the autocorrect? You mean smurf "berries";)

  2. Beatrice Willius says:

    30% is too much.

    Many of the numbers are meaningless or have little context.

    The documentation for the AppStore is in terrible condition. Changes come overnight - sometimes without any documentation.

    The error messages, if something goes wrong, are underground. And something else always goes wrong.

    Then I get an email that I have to sign contracts again. It doesn't matter what a is in anyway. If I have to sell my soul for the AppStore, then that's the way it is. So clicked the link in the email. No contract. No, it's on the other website. Another email 3 weeks later. Is that something new or not? Annoyed again.

    Developers are not all treated equally. A friend is accused of being an "app spammer". He wanted to make different versions of his program in the AppStore. Just like others do. No chance.

    A few months ago, all apps that used an internal function were suddenly rejected. Because hackers liked to use a function with the same name. No comment.

    Nobody has any idea what malware scanning is really doing. When it comes to virus scanners, there are false positives. I have never heard of any program that received a false positive.

    Apple has absolutely no interest in improving anything. Instead, there will soon be message boxes that look like they are for iOS. After all, that's more important. It doesn't matter if the scroll bar also appears on the left.

    • Hello Beatrix! Thanks for your info. Really now? Scroll bar on the left? Which UI expert comes up with something like that ??? But it hasn't all gotten worse. According to several statements, the time required for the review process has become faster. ;-)

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