iOS 14.5 - How to find the app tracking setting

With iOS 14.5, Apple introduced a feature for more data protection and privacy on the iPhone. App providers such as Facebook, Google and others now have to actively ask whether they can track you beyond the app. This opt-in feature ensures that you can actively take action against app providers spying on you on your iPhone and adapting their advertisements to your usage behavior. If you want to allow the apps to ask you about tracking, you will find the relevant step-by-step instructions here. You then decide individually in each app whether you allow tracking.

Data protection and tracking opt-in under iOS 14.5 on the iPhone

"Allow apps to request your permission to track your activity in apps and on other company websites“, Is the explanation for the setting that you will find on the Apple iPhone from iOS 14.5 onwards. This means that you do not generally allow all apps to track you. You just first agree that the programs and their developers ask you for tracking permission. 

Of course, you can do without it completely and leave the option deactivated. But to see whether it is activated for you, whether it is deactivated or which apps ask at all when permission is activated, you can find the corresponding on / off control in the iPhone settings:

  1. Opens the Settings on the iPhone
  2. Scrolls down taps Privacy Policy an
  3. Select the second point there named Tracking

This brings you to the iPhone operating system option described above. You can activate and deactivate a slider here. Initially, this does not lead to any directly visible change. However, some apps may ask you for a tracking opt-in at some point when they recognize an option.

iOS 14.5 tracking opt-in option - instructions with screenshots

Here you can find the above instructions again in the form of screenshots. A little help if you don't immediately find the entries in the settings that you have to tap. Do you have any questions or comments? Then please leave a comment.

These steps will take you to the item Tracking in the iPhone settings from iOS 14.5. Here you can set whether apps can ask you for a tracking opt-in.

These steps will take you to the item Tracking in the iPhone settings from iOS 14.5. Here you can set whether apps can ask you for a tracking opt-in.

If you don't have this function on your iPhone yet, check whether the update to iOS 14.5 has not yet been carried out. That goes over Settings -> General -> software update. Or you look in Settings -> General -> Info in the second line called "software version";)

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2 comments

  1. Chartie says:

    Would it make any sense to allow tracking for individual apps?

    • Jens Kleinholz says:

      Hello Chartie! You would then deliver less data, but if the trackers (they are always the same in all kinds of apps) run in one app, they can create a profile for you. You just have less data. And what sense would it make for you as a user? The tracking actually only brings you that you get advertising that suits you or your surfing behavior better. I don't see any other advantage for the user.

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