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After the September event with the iPhone 14, three new versions of the Apple Watch and the 2nd generation AirPods Pro, we actually expected another Apple event in October. But does the tech giant from Cupertino have enough new things to present to make the effort of a keynote really worthwhile? The well-connected Bloomberg journalist Mark Gurman, who is often correct when it comes to Apple rumours, says that's not the case. The new devices with the M2 chip could therefore also be presented simply by means of a press release. What do you think? Is there another "one more thing" this year?
According to a recent newsletter by Mark Gurman, there are still some updates to Apple's well-known product lines that will be introduced and put on sale this year. However, these are supposed to be revised devices for which nothing spectacularly new or innovative needs to be said or shown. In detail, these products should be:
Because the M2 chip already presented at the WWDC22 and the increase in power and performance of the Pro and Max models could also be shown in diagrams in press releases, Apple could do without an October event. A keynote would make sense if the new Mac Pro with M2 Ultra and M2 Extreme would be presented - but Mark Gurman does not expect this until 2023. However, this would mean that Apple is lagging behind its own schedule for switching all Macs from Intel chips to "Apple Silicon".
That would tie in with rumors that Apple plans to unveil its first mixed reality headset with VR and AR capabilities in early 2023. A joint presentation with the new Mac Pro could boost sales of both devices, since developers, studios, film and video game companies could buy both the headset and the high-end computer directly. But we won't know more until later. Perhaps Apple still has a surprise in store that justifies an October event. We'll have to wait and see what will be presented in the coming year.
After graduating from high school, Johannes completed an apprenticeship as a business assistant specializing in foreign languages. But then he decided to research and write, which resulted in his independence. For several years he has been working for Sir Apfelot, among others. His articles include product introductions, news, manuals, video games, consoles, and more. He follows Apple keynotes live via stream.