Chapter in this post:
- 1 1. Data protection at a glance
- 2 General information
- 3 data collection on our website
- 4 Analysis Tools and Third Party Tools
- 5 Usage-based online advertising with third-party providers
- 6 2. General information and mandatory information
- 7 Note on the responsible body
- 8 revocation of your consent to data processing
- 9 right to data portability
- 10 SSL or TLS encryption
- 11 Information, blocking, deletion
- 12 Objection to advertising mails
- 13 3. Data collection on our website
- 14 Cookies
- 15 VGWort: Cookies and reports on access numbers
- 16 Data protection declaration for the use of the scalable central measurement method
- 17 server log files
- 18 Contact form
- 19 sovrn
- 20 Comment function on this website
- 21 4. Social Media
- 22 Share content via plugins (Facebook, Google +1, Twitter & Co.)
- 23 5. Analysis tools and advertising
- 24 Google Analytics
- 25 Google Analytics Remarketing
- 26 6. Newsletters
- 27 MailChimp
- 28 CleverReach
- 29 7. Online Marketing and Affiliate Programs
- 30 Amazon partner program
- 31 8. Push notifications
- 32 OneSignal
- 33 9. Plugins and tools
- 34 YouTube
- 35 Vimeo
- 36 Google Web Fonts
1. An overview of data protection
The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed under this text.
Data collection on our website
Who is the responsible party for the recording of data on this website (i.e., the “controller”)?
The data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.
How do we record your data?
On the one hand, your data is collected when you communicate it to us. This can, for example, be data that you enter in a contact form.
Other data is automatically recorded by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter our website.
What are the purposes we use your data for?
A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyze your user patterns.
What rights do you have as far as your information is concerned?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint if you have any further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.
Analysis tools and tools provided by third parties
You can object to this analysis. We will inform you below about how to exercise your options in this regard.
Usage-based online advertising with third-party providers
In order to be able to provide relevant advertising tailored to current interests, attempts are made to draw conclusions about current interests based on the website visit and surfing behavior.
With this type of service, this website can use user data for the communication of advertising in the form of banners and other marketing methods - possibly based on the interests of the user. For the purpose of re-targeting (retargeting, remarketing) website visitors and for the purpose of measuring success, cookies from third-party providers (so-called third-party cookies) are used and, if necessary, usage profiles are created under a pseudonym. These can be evaluated for advertising and monitoring. Direct conclusions about a person are not possible.
Advertising cookies are used, for example, for the following purposes:
- Saving your website visits to determine your interests
- Check to see if you clicked an ad
- Monitor the number of visitors who click on an ad
- Use third party services to display advertisements tailored to your needs, interests or preferences
- Determine which advertising and advertising material are efficient for us
- Show advertisements about products that you previously clicked or searched for
- Measure the number of advertisements shown so as not to show the same ads over and over again
- Show other interesting advertisements based on your use of our website
- Evaluate which advertisements you clicked on before buying products
- Number of orders placed on the basis of advertising and their monetary value
The consent management tool is provided by Traffective GmbH. Traffective participates in the IAB Europe Transparency & Consent Framework and works according to its specifications and guidelines. Traffective transmits approval signals via its management platform with the identification number 21.
- Some of the services listed in the consent management tool transmit data to the USA. If this is the case, the transmission takes place exclusively on the basis of your consent in accordance with Art. 49 Para. 1 lit. a GDPR. You give your consent by selecting the appropriate option in the consent management tool that is displayed when you visit our website.
- There is no adequacy decision by the EU for data transfers to the USA, and the provider does not process the data in accordance with standard data protection clauses approved by the EU Commission. This means that data transmitted to these providers is not protected according to the standard of the GDPR. The provider is subject to US law and may therefore be obliged to release data to secret services if the relevant legal requirements are met. Risks for those affected arise in particular from the more difficult enforcement, the lack of control when processing or forwarding the data and the above-mentioned access by government agencies. In addition, language barriers can hinder law enforcement.
2. General information and mandatory information
Information about the responsible party (referred to as the “controller” in the GDPR)
The data processing controller on this website is:
34596 Bad Zwesten
The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Revocation of your consent to the processing of data
Many data processing operations are only possible with your express consent. You can revoke consent that you have already given at any time. An informal message by e-mail to us is sufficient. The legality of the data processing that took place up until the revocation remains unaffected by the revocation.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.
SSL and/or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction, blocking or deletion of this data at any time. You can contact us at any time at the address given in the imprint if you have any further questions on the subject of personal data.
Opposition to promotional emails
We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.
3. Data collection on our website
Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.
Cookies that are required to carry out the electronic communication process or to provide certain functions you want (e.g. shopping cart function) are stored on the basis of Article 6 Paragraph 1 Letter f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for analyzing your surfing behaviour) are stored, these are treated separately in this data protection declaration.
We use "session cookies" from VG Wort, Munich, to measure access to texts in order to record the copy probability. Session cookies are small information units that a provider stores in the memory of the visitor's computer. In a session cookie a randomly generated unique identification number is stored, a so-called session ID. In addition, a cookie contains information about its origin and the retention period. Session cookies can not save other data. These measurements are carried out by INFOnline GmbH according to the Scalable Central Measurement Method (SZM). They help to determine the copying probability of individual texts for the remuneration of legal claims of authors and publishers. We do not collect personal information about cookies.
A use of our offers is also possible without cookies. Most browsers are set to automatically accept cookies. However, you can disable the storage of cookies or set your browser to notify you when cookies are sent.
Our website and our mobile website use the "Scalable Central Measurement Method" (SZM) of INFOnline GmbH (https://www.infonline.de) for the determination of statistical parameters for determining the copy probability of texts.
Anonymous measurements are taken. Alternatively, traffic metering uses a session cookie or a signature created from various automatically transmitted information from your browser to recognize computer systems. IP addresses are only processed in anonymous form.
The procedure was developed in compliance with data protection. The only goal of the procedure is to determine the copying probability of individual texts.
At no time individual users are identified. Your identity always remains protected. You will not receive advertising through the system.
Server log files
The website provider automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:
- The type and version of browser used
- The used operating system
- Referrer URL
- The hostname of the accessing computer
- The time of the server inquiry
- The IP address
This data is not merged with other data sources.
The basis for the processing of data is Art. 6(1)(b) GDPR, which permits the processing of data for the fulfilment of a contract or for pre-contractual actions.
If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. We will not share this information without your consent.
The processing of the data entered in the contact form is therefore exclusively based on your consent (Article 6 (1) (a) GDPR). You can revoke this consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing operations that took place up until the revocation remains unaffected by the revocation.
The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.
Sovrn uses technology to present advertisements that are relevant to you. Sovrn is operated by Sovrn Holdings, Inc., based at Boulder - 5541 Central Avenue, Boulder, CO 80301. If you do not want Sovrn to continue collecting anonymized data, please click on the opt-out link below. This opt-out cookie deletes the information previously saved and prevents further collection of information.
The comment function on this website
When you use the comment function on this website, information on the time the comment was generated and your e-mail-address and, if you are not posting anonymously, the username you have selected will be archived in addition to your comments.
Storage of the IP address
Our comment function saves the IP addresses of the users who write comments. Since we do not examine comments on our side before the release, we need these data to be able to proceed against the author in case of legal violations such as insults or propaganda.
Subscribe to comments
As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to verify that you are the owner of the email address provided. You can unsubscribe from this function at any time via a link in the info mails. In this case, the data entered when subscribing to comments will be deleted; if you have transmitted this data to us for other purposes and elsewhere (e.g. newsletter subscription), it will remain with us.
Storage period for comments
The comments and the associated data (e.g. IP address) are stored and remain on our website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g. offensive comments).
Comments are stored on the basis of your consent (Art. 6(1)(a) GDPR). You have the right to revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an informal notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.
4. Social Media
Share content via plugins (Facebook, Google + 1, Twitter & Co.)
The content on our pages can be shared in privacy-friendly social networks such as Facebook, Twitter or Google+. This site uses it for this Shariff wrapper tool, This tool does not establish direct contact between the networks and users until the user actively clicks on one of these buttons.
This tool does not automatically transfer user data to the operators of these platforms. If the user is logged in to one of the social networks, an information window appears when using the social buttons of Facebook, Google + 1, Twitter & Co. in which the user can confirm the text before sending it.
Our users can share the content of this page in a privacy-compliant way on social networks, without creating complete surf profiles by the network operators.
5. Analytics Tools and Advertising
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.
Outsourced data processing
We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic data collection by Google Analytics
This website uses Google Analytics' demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section "Refusal of data collection".
Google Analytics Remarketing
Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
his feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).
If you have given your consent, Google will link your web and App-Browsing history with your Google account. In this way, the same personalized advertising messages can be placed on every device on which you log in with your Google account.
To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/.
The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) DSGVO. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing anonymous user behavior for promotional purposes.
This website uses the services of MailChimp for sending newsletters. Provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, 5000 Suite, Atlanta, GA 30308, USA.
MailChimp is a service with which, among other things, the dispatch of newsletters can be organized and analyzed. If you enter data for the purpose of newsletter subscription (eg e-mail address), these are stored on the servers of MailChimp in the USA.
MailChimp is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the US to ensure compliance with European privacy standards in the United States.
With the help of MailChimp we can analyze our newsletter campaigns. When you open an e-mail sent by MailChimp, a file included in the e-mail (called web beacon) connects to MailChimp's servers in the United States. This way you can determine if a newsletter message has been opened and which links have been clicked on. In addition, technical information is collected (eg time of retrieval, IP address, browser type and operating system). This information can not be assigned to the respective newsletter recipient. They are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better tailor future newsletters to the interests of the recipient.
If you do not want analysis by MailChimp, unsubscribe from the newsletter. For this purpose, we provide a link in every newsletter message. Furthermore, you can unsubscribe from the newsletter directly on the website.
The data is processed based on your consent (Art. 6(1)(a) GDPR). You may revoke any consent you have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place prior to your revocation.
The data deposited with us for the purpose of obtaining the newsletter will be stored by us from the newsletter until it has been removed from the newsletter and, after unsubscribing from the newsletter, deleted both from our servers and from the servers of MailChimp. Data stored for other purposes with us (eg e-mail addresses for the members area) remain unaffected.
Completion of a data processing agreement
We have a so-called "Data Processing Agreement" with MailChimp, in which we commit MailChimp to protect the data of our customers and not to pass them on to third parties. This contract can be viewed at the following link: https://mailchimp.com/legal/data-processing-addendum/
7. Online marketing and affiliate programs
Amazon affiliate program
The storage of "Amazon Cookies" is based on Art. 6 lit. f DSGVO. The website operator has a legitimate interest in this, since only through the cookies, the amount of its affiliate remuneration can be determined.
8. Push notifications
We use the service of OneSignal, 2194 Esperanca Avenue, Santa Clara, CA 95054 (hereinafter “OneSignal”) to send you push notifications, if you have allowed them to be received. If you have activated push notifications, OneSignal receives information about the installed app and its use when you call up the app. You can find out which information is up-to-date from OneSignal's data protection information: OneSignal's data protection guidelines can be found here: https://onesignal.com/privacy_policy. On April 13.04.2018, XNUMX, the storage of the IP address of users in the EU was switched off with an update from OneSignal.
9. Plug-ins and Tools
Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.
If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.
Further information on handling user data can be found in YouTube's data protection declaration at: https://www.google.de/intl/de/policies/privacy.
Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
If you visit one of our pages equipped with a Vimeo plugin, a connection to the Vimeo servers will be established. The Vimeo server is informed which of our pages you have visited. In addition, Vimeo obtains your IP address. This also applies if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the USA.
If you are logged into your Vimeo account, you enable Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account.
Google Web Fonts
This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.
For this purpose, the browser you are using must connect to the Google servers. This gives Google knowledge that our website was accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offering. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.
If your browser does not support web fonts, a standard font will be used by your computer.