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As a blogger, company, influencer, association or organization, regularly sending newsletters - this is a task that you want to automate when you have a certain number of recipients or groups of recipients and when there is a higher frequency of emails. I already have you guys here on the blog Newsletter2Go and CleverReach presented as a German and GDPR-compliant provider for corresponding services or newsletter software. This post is about rapidmail go, a service provider also from Germany, more precisely Freiburg, for the implementation of mail marketing. So if you are interested in rapidmail, you will find the relevant details here.
In addition to cookies and social media content, newsletters have also become an important topic in the large area of "data protection". Reader and customer data must be treated with special care and be ready for individual query and deletion. This and other rules are stipulated by the General Data Protection Regulation (GDPR) of the European Union, which has also been fully applicable in Germany since the end of May 2018. That is why it is well advised to look for a service provider from the EU or directly from Germany for mailing, e-mail marketing and the corresponding newsletters - such as rapidmail (here the official website).
On a corresponding subpage, rapidmail shows how data protection is handled and which steps are taken to achieve this. The company takes data protection very seriously, it says there. The server location is Germany, and the servers for the daily, secure backups are also in Germany. According to rapidmail, the software used and its processes are 100% data protection compliant. These individual points are particularly emphasized:
The newsletter service provider rapidmail will probably be of particular interest to you because thanks to it you can automatically and regularly send newsletters to a large list of recipients or to individual recipient groups. It is thus possible to address the respective target groups directly and individually. But what does that cost in detail; which packages are offered? I have summarized that for you in the following.
The three main functions of rapidmail are carried out on the Provider website summarized as "Newsletter", "Marketing Automation" and "Transaction Mail". For this purpose, the company from Freiburg offers a drag & drop editor with which e-mails can be designed quickly and easily. In addition, there are statistics with corresponding analysis tools to see how well the mailing is being received. You can find all the functions for the “Swiss Army Knife for Mailing” on the linked page (just click on “Functions” in the menu and on “Find out more” below);)
In addition to being able to test rapidmail for free, there are of course also paid packages if you like. These are based on the number of recipients and the monthly frequency of your email updates for readers and customers. I once tried the provider's price calculator and had a few constellations provided with prices:
Of course, there are also bloggers, influencers and companies who want to provide significantly more people with information and offers via automatic mailings. I once entered 2.000.000 recipients and 2 emails a month as the basis for calculation. These are the prices and packages I was then offered:
In short: a blanket statement about the price cannot be made. If you are interested, you should simply use the price calculator on the provider page or send an individual request to rapidmail. If you have already had experience with the provider, its prices and its support, then you are welcome to leave them as a comment!
If you click through the rapidmail website, which is intuitively possible due to the good menu navigation, you will discover numerous other offers and services in addition to the pure newsletter dispatch. In the following I have summarized what I found so interesting:
In conclusion, one can say that rapidmail is not only recommended for GDPR-compliant newsletters and the corresponding handling of recipient data, but also for numerous other mailing solutions. From individual content sent several times a month to standardized e-mails for specific occasions, everything is included - online shops can also use the eCommerce interface to bring their offers to men and women via mail marketing. Numerous contact and support solutions on the provider side (FAQ, chat, contact form, etc.) round off the matter. Really good!
After graduating from high school, Johannes completed an apprenticeship as a business assistant specializing in foreign languages. But then he decided to research and write, which resulted in his independence. For several years he has been working for Sir Apfelot, among others. His articles include product introductions, news, manuals, video games, consoles, and more. He follows Apple keynotes live via stream.