You know it: You quickly look for information, the latest news, a recipe, instructions or a test report - and you find ... advertising. Some pages seem to be so dependent on advertisements that advertisements appear to the left and right of the main text, above and below, and between the paragraphs. From simple banners to animations to automatically running videos, everything is included. Everywhere one is distracted and cannot concentrate on the actual text and the images that actually belong to it. There is help in Apple Safari under macOS on the Mac and under iOS and iPadOS on the iPhone and iPad: the reader view!
Chapter in this post:
Against ads and videos: Activate Safari Reader view on Mac
The Reader view in Safari on macOS is a convenient, proprietary alternative to ad blockers and other anti-advertising offerings. Especially for those sites that block access to their content if you have activated an ad blocker. On the Mac under macOS you can find the simple reading view like this:
- Open any website with the Safari web browser
- Click on "View" in the menu bar
- Select the item "Show reader" in the display menu that is displayed
And that's about it. The reader even takes it into account if you have activated dark mode. The background is then displayed in gray and the font is visibly lighter. Another advantage of the reader, as not many websites ask for this display setting and adapt their design accordingly.
Hide website advertising: Reader view under iOS on the iPhone
You can also display the reader on Apple's mobile devices to view the website you have called up without interference. Annoying advertising is removed and only the actual text with the associated images is displayed. Dark Mode is also used here if you have activated it in the iPhone or iPad settings. And this is how you do it:
- Opens the desired page in SafariApp
- Tap on the two "A" s in the address bar on the left (see picture)
- Now tap on "Show reader representation"
Advertising is a blessing and a curse on websites
Of course, advertising is not bad per se or something to be vilified on websites. After all, many sites can only survive on the Internet because the advertising partners bring in a little bit of money. However, some pages are so packed with them that you really have to look twice to distinguish the main content from the advertising block. I also completely incomprehensible how you can, in all seriousness, incorporate automatically running advertising videos on your site. The readers are certainly no longer thought of. But for them there is a "Reader" from Apple;)
[On vacation] After graduating from high school, Johannes completed training as a business assistant specializing in foreign languages. But then he decided to research and write, which led to his independence. He has been working for Sir Apfelot, among others, for several years now. His articles include product introductions, news, instructions, video games, consoles and much more. He follows Apple keynotes live via stream.