Summary: Apple Special Event, September 12, 2018

The Apple Special Event on September 12, 2018 has only just ended, and here's a recap of the iPhone event. We haven't seen all of the devices that were rumored to make it onto the stage. The were presented Apple Watch Series 4 and iPhone Xs and iPhone Xs Max and I baked the iPhone XR. What we couldn't see were the Apple iPad Pro with USB-C, the new Mac mini and a new, inexpensive MacBook. There was the data for which we can expect iOS 12 and macOS 10.14 Mojave. You can find all information and data below.

At the Apple Special Event on September 12, 2018, this year's September

Keynote, the Apple Watch Series 4 and the iPhone models Xs, Xs Max and XR were introduced. A summary of the most important data is available here!" width="1024″ height="640″ /> At the Apple Special Event on September 12, 2018, this year's September keynote, the Apple Watch Series 4 and the iPhone models Xs , Xs Max and XR presented. A summary of the most important data can be found here!

Apple September Keynote 2018 - start

Today's Apple Special Event, the so-called September Keynote or the “iPhone Event”, took place for the second time in the Steve Jobs Theater. It started with a video showing the Steve Jobs Theater and then an Apple employee rushing out of her office in Apple Park because the presentation is about to start and she has to deliver a suitcase. With the help of Siri and taking all sorts of hurdles, as well as with the "Mission Impossible" music in the background, she makes it close to just before, but does not come backstage with her access card. Kevin, who appears to be able to beam himself, helps her. Tim Cook takes the case, in it: ... You can see here in the video:

At the end of the video, Tim Cook goes on stage with the clicker, which went seamlessly into the actual presentation, in which Tim Cook enters the stage with the device in hand. He briefly rolls out the history of innovations at Apple; starting with the Apple II and the Mac. He also talks about Apple stores around the world and the events that bring people together. Then of course there are figures again: iOS should run on two billion devices in the near future. The individual devices are firmly anchored in everyday life and today we're talking about two of Apple's most personal devices. First: the Apple Watch (and then the iPhone).

Apple Watch Series 4

The first Apple Watch Series 4 will be presented with videos (see below) and vivid graphics and animations. This now comes with 40 mm or 44 mm displays instead of 38 mm and 42 mm previously. The new size was used to create a completely new interface - along with many other innovations that should make the watch better in all areas of application. 

Since it's already late and you don't want to plow through tens of lines of running text, here are the most important innovations as a list:

  • Larger display sizes with more than 30% more space
  • Every part of the user interface has been renewed
  • New watch face designs offer space for up to 8 individually adaptable surfaces; for pictures of contacts as quick selection areas; for health and fitness data, etc. 
  • Third-party providers can also bring their data to the Watch Face (sports results, travel data, etc.)
  • Breath app now also as a watch face with three great designs
  • The Digital Crown (watch crown) now has haptic feedback, which allows more precise, mechanical scrolling
  • A new loudspeaker provides more volume for music, Siri, phone calls, etc.
  • The microphone is now on the other side, furthest away from the speaker to avoid echoes
  • The back is now made of black ceramic and crystal glass ("Crystal")
  • The new Apple-designed S4 chip doubles the CPU speed, and movement data is processed up to eight times faster
  • New emergency feature: if you fall or fall off a ladder, for example, the clock activates a one-minute function during which you can react. If you do not do this, an emergency call is automatically made and the emergency contact receives the location data of the watch wearer.
  • As rumored in advance, the Apple Watch now also has an electrode sensor (back and crown) for creating an electrocardiogram (ECG)
  • Apple Watch Series 4 is the first electrocardiogram machine to be sold directly to consumers; in the USA even with the approval of the FDA
  • As with all predecessors, battery life is up to 18 hours with average use
  • Outdoor workout function now with up to 6 hours of battery life

What does the Apple Watch 2018 cost?

In the coming days I will deliver a detailed and detailed article about the Apple Watch Series 4 to you. By then, the list above should provide a good insight. Of course, it is also important to know what the Apple Watch Series 4 costs. The price for the new Apple Watch is as follows:

  • Apple Watch Series 4 GPS: from 429 euros
  • Apple Watch Series 4 GPS + Cellular: from 529 euros

iPhone Xs, iPhone Xs Max and iPhone XR

After the new watch from Apple, which, according to the manufacturer, is not only the number 1 smartwatch in the world, but also simply the number 1 watch, the new iPhone models (see video below). As leaked in advance, the iPhone 2018 models are the iPhone Xs, iPhone Xs Max (both with OLED display and double rear-view camera) and iPhone XR (LCD display and single rear-view camera). 

The new models are intended to continue the technologies and make them usable in an improved form that the iPhone X launched on the market in 2017. Here, too, I will send you detailed articles on all models as soon as possible; Below are a few brief summaries.

iPhone Xs and iPhone Xs Max

  • iPhone Xs with 5,8 inch OLED display (Super Retina Display)
  • iPhone Xs Max with 6,5 inch OLED display (Super Retina Display)
  • iPhone Xs Max is as big as the iPhone 8 Plus, but has a much larger display thanks to the edge-to-edge design
  • IP68 protection class, so it can also fall into the water
  • Both have the A12 Bionic Chip, the first 7 nm SoC in the industry - with 6,9 billion transistors
  • Where the A11 Bionic manages 600 billion operations per second, the A12 Bionic manages 5 trillion
  • iPhone Xs comes with up to 512 GB of storage
  • Multi-tasking has been improved and apps now start 30% faster
  • Core ML works up to 9 times faster with 1/10 of the energy consumption
  • ARKit 2 and other innovations ensure faster, more complex AR applications
  • Stereo sound has been made a new experience with better speakers and better software
  • 4 microphones in the large housing can now also be recorded in stereo (video)
  • FaceID and other face recognition (for photo and video) has been improved through multiple neural networks and machine learning in real time
  • With the new camera and new software, Apple wants to usher in a new era of photography ("computational photography")
  • This includes the bokeh effect, which can be changed in the addendum, in which the depth of the image is almost infinitely adjustable
  • Battery life: with Xs up to 30 minutes longer than with X; at Xs Max up to 1,5 hours longer than X
  • Cellular: now with dual SIM, one physical and one eSIM (in China there are two physical); plus more radio bands for better compatibility around the world and as partners in Germany, Deutsche Telekom and Vodafone are involved

One More iPhone: iPhone XR

  • iPhone XR with 6,1 inch LCD display (Liquid Retina Display)
  • Design also with notch and edge-to-edge display
  • Smaller than the iPhone 8 Plus, but larger display
  • IP67 protection class against dust and splash water
  • A12 Bionic Chip as in the Xs and Xs Max
  • No 3D touch, but haptic touch, for example to get directly to the camera
  • FaceID and all front camera specs that the Xs (Max) also has
  • The same main camera on the back as the Xs (Max), but only one
  • Nevertheless, thanks to new technology, also "Depth Control" in bokeh mode and the like
  • Battery life: up to 1,5 hours more than iPhone 8 Plus

What do the new iPhones Xs, Xs Max and XR cost?

64 GB 128 GB 256 GB 512 GB
iPhone XR 849 € 909 € 1.019 € -
iPhone Xs 1.149 € - 1.319 € 1.549 €
iPhone Xs Max 1.249 € - 1.419 € 1.649 €

When can I pre-order / buy the new Apple devices?

Pre-order from ... Shipping / sale from ...
Apple Watch Series 4 14 September 2018 21 September 2018
iPhone XR 19 October 2018 26 October 2018
iPhone Xs 14 September 2018 21 September 2018
iPhone Xs Max 14 September 2018 21 September 2018

Official recap of the Apple September Keynote 2018

You can find the Apple page for the Apple Special Event on September 12, 2018 in the Steve Jobs Theater in Cupertino with this link. You can currently find the “We introduced that” part there, the video of the keynote is not yet available. It will surely be added to the site tomorrow or so.

Recommended reading: DJI Event on August 23, 2018 - Summary of the presentation

When are watchOS 5, iOS 12 and macOS Mojave coming?

A bit was also said about the new operating system versions for Apple devices in the context of the keynote briefly summarized here. The watchOS 5 will be available from September 27th, the iOS 12 update for all iPhones from the iPhone 5s will be available from September 17th. Your compatible Mac, iMac, and MacBook models you can update to macOS 24 Mojave from September 10.14th. And like iOS 12, the new tvOS 12 for Apple TV will also be available on September 17th. 

That’s the end of the day for today; See you tomorrow ;)


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1 comment

  1. Sabi says:

    Omg, the Xs is so cool, can't wait. The Xs looks so incredibly good. With Xs Max you got a little wrong in the name. But otherwise everything is back in true Apple style. They even have accessories here:

    [Link removed because the advertisement was sooo obvious;)]

    This is going to be sooo cool!

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