The Apple Special Event on September 12, 2018 has only just ended, and here's a recap of the iPhone event. We haven't seen all of the devices that were rumored to make it onto the stage. The were presented Apple Watch Series 4 and iPhone Xs and iPhone Xs Max and I baked the iPhone XR. What we couldn't see were the Apple iPad Pro with USB-C, the new Mac mini and a new, inexpensive MacBook. There was the data for which we can expect iOS 12 and macOS 10.14 Mojave. You can find all information and data below.
At the Apple Special Event on September 12, 2018, this year's September keynote, the Apple Watch Series 4 and the iPhone models Xs, Xs Max and XR were presented. A summary of the most important data can be found here!
Apple September Keynote 2018 - start
Today's Apple Special Event, the so-called September Keynote or the “iPhone Event”, took place for the second time in the Steve Jobs Theater. It started with a video showing the Steve Jobs Theater and then an Apple employee rushing out of her office in Apple Park because the presentation is about to start and she has to deliver a suitcase. With the help of Siri and taking all sorts of hurdles, as well as with the "Mission Impossible" music in the background, she makes it close to just before, but does not come backstage with her access card. Kevin, who appears to be able to beam himself, helps her. Tim Cook takes the case, in it: ... You can see here in the video:
At the end of the video, Tim Cook goes on stage with the clicker, which went seamlessly into the actual presentation, in which Tim Cook enters the stage with the device in hand. He briefly rolls out the history of innovations at Apple; starting with the Apple II and the Mac. He also talks about Apple stores around the world and the events that bring people together. Then of course there are figures again: iOS should run on two billion devices in the near future. The individual devices are firmly anchored in everyday life and today we're talking about two of Apple's most personal devices. First: the Apple Watch (and then the iPhone).
The first Apple Watch Series 4 will be presented with videos (see below) and vivid graphics and animations. This now comes with 40 mm or 44 mm displays instead of 38 mm and 42 mm previously. The new size was used to create a completely new interface - along with many other innovations that should make the watch better in all areas of application.
Since it's already late and you don't want to plow through tens of lines of running text, here are the most important innovations as a list:
Larger display sizes with more than 30% more space
Every part of the user interface has been renewed
New watch face designs offer space for up to 8 individually adaptable surfaces; for pictures of contacts as quick selection areas; for health and fitness data, etc.
Third-party providers can also bring their data to the Watch Face (sports results, travel data, etc.)
Breath app now also as a watch face with three great designs
The Digital Crown (watch crown) now has haptic feedback, which allows more precise, mechanical scrolling
A new loudspeaker provides more volume for music, Siri, phone calls, etc.
The microphone is now on the other side, furthest away from the speaker to avoid echoes
The back is now made of black ceramic and crystal glass ("Crystal")
The new Apple-designed S4 chip doubles the CPU speed, and movement data is processed up to eight times faster
New emergency feature: if you fall or fall off a ladder, for example, the clock activates a one-minute function during which you can react. If you do not do this, an emergency call is automatically made and the emergency contact receives the location data of the watch wearer.
As rumored in advance, the Apple Watch now also has an electrode sensor (back and crown) for creating an electrocardiogram (ECG)
Apple Watch Series 4 is the first electrocardiogram machine to be sold directly to consumers; in the USA even with the approval of the FDA
As with all predecessors, battery life is up to 18 hours with average use
Outdoor workout function now with up to 6 hours of battery life
What does the Apple Watch 2018 cost?
In the coming days I will deliver a detailed and detailed article about the Apple Watch Series 4 to you. By then, the list above should provide a good insight. Of course, it is also important to know what the Apple Watch Series 4 costs. The price for the new Apple Watch is as follows:
Apple Watch Series 4 GPS: from 429 euros
Apple Watch Series 4 GPS + Cellular: from 529 euros
iPhone Xs, iPhone Xs Max and iPhone XR
After the new watch from Apple, which, according to the manufacturer, is not only the number 1 smartwatch in the world, but also simply the number 1 watch, the new iPhone models (see video below). As leaked in advance, the iPhone 2018 models are the iPhone Xs, iPhone Xs Max (both with OLED display and double rear-view camera) and iPhone XR (LCD display and single rear-view camera).
The new models are intended to continue the technologies and make them usable in an improved form that the iPhone X launched on the market in 2017. Here, too, I will send you detailed articles on all models as soon as possible; Below are a few brief summaries.
iPhone Xs and iPhone Xs Max
iPhone Xs with 5,8 inch OLED display (Super Retina Display)
iPhone Xs Max with 6,5 inch OLED display (Super Retina Display)
iPhone Xs Max is as big as the iPhone 8 Plus, but has a much larger display thanks to the edge-to-edge design
IP68 protection class, so it can also fall into the water
Both have the A12 Bionic Chip, the first 7 nm SoC in the industry - with 6,9 billion transistors
Where the A11 Bionic manages 600 billion operations per second, the A12 Bionic manages 5 trillion
iPhone Xs comes with up to 512 GB of storage
Multi-tasking has been improved and apps now start 30% faster
Core ML works up to 9 times faster with 1/10 of the energy consumption
ARKit 2 and other innovations ensure faster, more complex AR applications
Stereo sound has been made a new experience with better speakers and better software
4 microphones in the large housing can now also be recorded in stereo (video)
FaceID and other face recognition (for photo and video) has been improved through multiple neural networks and machine learning in real time
With the new camera and new software, Apple wants to usher in a new era of photography ("computational photography")
This includes the bokeh effect, which can be changed in the addendum, in which the depth of the image is almost infinitely adjustable
Battery life: with Xs up to 30 minutes longer than with X; at Xs Max up to 1,5 hours longer than X
Cellular: now with dual SIM, one physical and one eSIM (in China there are two physical); plus more radio bands for better compatibility around the world and as partners in Germany, Deutsche Telekom and Vodafone are involved
One More iPhone: iPhone XR
iPhone XR with 6,1 inch LCD display (Liquid Retina Display)
Design also with notch and edge-to-edge display
Smaller than the iPhone 8 Plus, but larger display
IP67 protection class against dust and splash water
A12 Bionic Chip as in the Xs and Xs Max
No 3D touch, but haptic touch, for example to get directly to the camera
FaceID and all front camera specs that the Xs (Max) also has
The same main camera on the back as the Xs (Max), but only one
Nevertheless, thanks to new technology, also "Depth Control" in bokeh mode and the like
Battery life: up to 1,5 hours more than iPhone 8 Plus
What do the new iPhones Xs, Xs Max and XR cost?
iPhone Xs Max
When can I pre-order / buy the new Apple devices?
Pre-order from ...
Shipping / sale from ...
Apple Watch Series 4
14. September 2018
21. September 2018
19. October 2018
26. October 2018
14. September 2018
21. September 2018
iPhone Xs Max
14. September 2018
21. September 2018
Official recap of the Apple September Keynote 2018
You can find the Apple page for the Apple Special Event on September 12, 2018 in the Steve Jobs Theater in Cupertino with this link. You can currently find the “We introduced that” part there, the video of the keynote is not yet available. It will surely be added to the site tomorrow or so.
When are watchOS 5, iOS 12 and macOS Mojave coming?
A bit was also said about the new operating system versions for Apple devices in the context of the keynote briefly summarized here. The watchOS 5 will be available from September 27th, the iOS 12 update for all iPhones from the iPhone 5s will be available from September 17th. Your compatible Mac, iMac, and MacBook models you can update to macOS 24 Mojave from September 10.14th. And like iOS 12, the new tvOS 12 for Apple TV will also be available on September 17th.
That’s the end of the day for today; See you tomorrow ;)
After graduating from high school, Johannes completed an apprenticeship as a business assistant specializing in foreign languages. But then he decided to research and write, which resulted in his independence. For several years he has been working for Sir Apfelot, among others. His articles include product introductions, news, manuals, video games, consoles, and more. He follows Apple keynotes live via stream.