To South Korea: App payments outside of the app store in the Netherlands

Apple currently has to deviate from its policy in some countries that iOS and iPadOS apps or subscriptions can only be paid for via the App Store. For example External payment must be possible in South Korea. But the iPhone manufacturer must now also make other payment methods possible in the Netherlands, but so far only for dating apps. For this purpose, a info document issued. It can be seen that Apple does not want to create general solutions for external payments, but tries to deal with the jurisdiction of the individual markets.

After South Korea, a solution for app purchases and subscription payments outside of the app store is now also being implemented in the Netherlands. However, Apple relies on an individual solution instead of a concept that could be applied globally. In addition, commissions are maintained.

After South Korea, a solution for app purchases and subscription payments outside of the app store is now also being implemented in the Netherlands. However, Apple relies on an individual solution instead of a concept that could be applied globally. In addition, commissions are maintained.

App payments outside of the App Store: Apple reacts individually

In addition to sideloading, i.e. app downloads from sources outside of Apple's App Store, purchasing programs and paying for subscriptions are also important issues with regard to mobile devices from Cupertino. Because what has been possible on the Apple Mac for a long time has not yet been released on the iPhone and iPad. Here you have to limit yourself to the App Store and also use it to process purchases and subscriptions. This is of course convenient and, according to Apple, particularly safe. However, developers are limited by review processes and commissions – 30% of payments go to Apple.

No wonder that politicians are slowly seeing a problem with this approach. As shown in the article linked above, both Apple and Google in South Korea must allow external payment methods for App Store apps and apps from the Play Store. As the current example from the Netherlands shows, Apple will not turn this into a global concept for payments for iPhone and iPad software. Here only those divisions are served for which it is required. And even then, a commission should have to be paid. In addition, a special version of the dating app must be set up for this, which is limited to the Dutch App Store. 

What do you think? Without corresponding laws, will Apple not deviate from its payment policy at all? Or will the individual solutions for each market eventually become too much, leading to a global compromise? Feel free to leave a comment on the topic!

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2 comments

  1. Beatrice Willius says:

    A global compromise is needed. The dating app companies have enough cash and developers to afford customization for Holland. But what should smaller companies do with Korea?

    Also, Apple only does the bare minimum on its own.

    • Jen Kleinholz says:

      I suppose it will come at some point, but Apple needs to be kicked in the ass on this one. The exceptions don't mean that Apple in the Netherlands and South Korea will get nothing. They will certainly still allow themselves to be paid for every sale, albeit a little less (perhaps at 25%). This makes it uninteresting for small developers to go through all this trouble anyway. For Epic and Match Group, however, 5% less commissions are certainly worthwhile for amounts in the 3-digit millions. ;-)

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